Chopard Happy Diamonds Watch Collection
If Louis-Ulysse Chopard could see the brand he created that has an enviable achievement, he should be very proud. Gathering together the spirits of the exquisite craftsmanship and innovative technology, it leads the brand about 150th anniversary into 2011.
From the Chopard family who created the brand to the Karl Scheufele family who bought Chopard Company in 1963, they always adhere to create the extraordinary taste and purse the excellent in quality as well as continuous innovation, independence, respect for basic human rights, which have accompanied on the way of the brand development.

From the unknown at the beginning to 19th century, Chopard starts to become a leader in the precision watch industry. But after, the starlight is dimming. Till 1963, Karl Scheufele bought Chopard Company, which makes the tabulation star shine. On the joint efforts of him and his wife and two children, Karl-Friedrich and Caroline, Chopard lands on the glorious pinnacle: from the first style of Happy Diamonds watch collection to the high-end jewellery collection launched by Caroline to the L.U.C collection watch revealed by Karl-Friedrich, Chopard has been world-renowned and all want to have Chopard’s products.
From now on, when look back on the classic design elements and classic collection of Chopard, first of all, we think of Happy Diamonds Series. In 1967, Chopard launched Happy Diamonds collection that it embodies the expensive diamonds into different shapes like snow and heart to put into the watches and jewellery. When they chase each other and slide in the watch glass like an urchin following your gestures, the wearer’s emotions are also more relaxed and happy. Such ingenuity and unique design not only open another window for the jewellery watch design, but also change the presentation that the gem only can set on the surface as well as add a litter more interesting during enjoying the jewellery watch. The bold and unique creation has achieved great success and it won the Baden Golden Rose Award in 1976 which is a watch award with highest glory in the world. With this happy and creative design, Chopard wins a high position in jewellery watch industry. It can be said, Happy Diamonds let Chopard become a legend and become a landmark series of Chopard.
In 1976, a new watch with peculiar shape set off a tremendous change in the watch industry. Happy Diamonds collection shows the unexpected shape of diamond-studded watch.
It is said that when the decorator and designer of Chopard Ronald Kurowski walked in the Black Forest, Germany, he was fascinated by a waterfall: the spurting water drops reflect the light of sun, shinning the color like rainbow. The wonder inspired his inspiration: if the diamonds can get rid of the shackles of the insert seat, free to slide, it will be able to shine millions of lights.



