May 11th, 2012 — 3:00pm
Jaeger LeCoutre Grande Reverso Watch continues to launch new models. And the watches of this excellent collection are equipped with more than 50 movements. The new watches of Grande Reverso collection include classic, sports style, grand complex function and jewelry watches. These watches are popular among watch collectors and boutique enthusiasts.

Since the beginning of its birth, Reverso collection is in hot pursuit of the world. Many artists and elites have chosen to wear the red dial watch. Jaeger LeCoutre Grande Reverso 1931 Rouge Watch is committed to fashion and firm free style, and it pays tribute to those people who love to wear red dial style watch. At the same time, Jaeger LeCoutre Grande Reverso 1931 Rouge Watch perfectly adheres to the most popular and precious watch of Reverso collection. In 1930s century, Jaeger LeCoutre watchmaking factory had designed various kinds of colorful dials, and most of customers would like to purchase white, milky white, black or gold dial. In addition, the reverso characteristic, unique art deco style and personality decoration fully reflect brand’s pursuit for exclusive elegance.
Even in “Crazy Ages” (French: Annees Folles), the use of colorful dial was undoubtedly special. However, only few people chose chestnut brown or blue dial. The one who chose red dial meant that the customer had passion for fashion. And the eye-catching red maximized pioneering spirit. As we all know that red symbolizes life, blood, desire, power, love and flame, therefore, most of people prefer to purchase red dial. The new watch is carefully made and it is in elegant but no lack of free style, which demonstrates customer’s taste.
Jaeger LeCoutre Grande Reverso 1931 Rouge Watch re-interprets the red dial launched in 1930s century. It is drive by brand’s homemade caliber 822 hand winding movement. The slim case integrates passion with vintage and creativity. Just as the model of 1930s century, Jaeger LeCoutre Grande Reverso 1931 Rouge Watch reflects firm free style.
Jaeger LeCoutre Grande Reverso 1931 Rouge Watch
Movement: Jaeger LeCoutre caliber 822 hand winding movement
Vibration: 21,600 times per hour
Jewelry: 21 pieces jewelry
Thickness: 2.94 mm
Components: 134 pieces
Power reserve: 45 hours
Function: hours and minutes display
Dial: red dial with silver time scales
Case: steel case
Water resistance: 30 meters
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May 9th, 2012 — 2:55pm
The new Jaeger-LeCoultre top jewelry Reverso Squadra Art Ice model and La Rose watch have been exhibited in Taiwan. The brand hopes to lead people to return to the star-studded scene of the Venice Film Festival. In this exhibition, Jaeger-LeCoultre will exhibit caliber 101 movement jewelry watch and many types of new enamel tourbillon watches launched in 2011. These new watches perfectly combine brand’s extraordinary watchmaking technology with outstanding jewelry mosaic crafts. Diamonds and enamel crafts fully interpret the floral patterns that women love. Tourbillon is placed in the position of 6 o’clock. In fact, this new watch is a classic work that integrates female sexy with generosity.

La Rose jewelry watch
The whole watch is inlaid with total 3,190 pieces jewelry (weight 46.5 carat), including 5 pieces sapphires, 145 pieces green peridots as well as 1965 pieces diamonds, others are 1,075 pieces tsavorites( a gem of garnet family). And the glass is also adorned with jewelry, and it matches well with the whole watch. Actually, with these jewelries, the whole watch seems to create an illusion scene of the fairy tale kingdom. With its beautiful appearance and excellent movement, the La Rose watch is regarded as the best timing apparatus. La Rose jewelry watch is powered by Jaeger-LeCoultre caliber 846 hand winding movement. It came in exquisite Rhodium-plated white gold case with winding crown.

Reverso Squadra Art Ice jewelry watch inlaid with 1,300 pieces diamonds and 1,755 sapphires
Jaeger-LeCoultre applies innovative mosaic crafts to create Reverso Squadra Art Ice jewelry watch, which features beautiful diamonds and sapphires. The reverso case fully reflects the distinctive features of this famous jewelry collection. At the same time, this new watch is in unique style. This masterpiece inlaid with 1,300 pieces diamonds and 1,755 sapphires shows noble style. Through various kinds of pictures and lighting effects, the wearer can appreciate the modern design style of the watch. In addition, Reverso Squadra Art Ice jewelry watch is full of luxury and exquisite characteristics.
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March 30th, 2012 — 2:24pm
Perfect and excellent works with good quality reflect time and sport’s double values; they inspire each other all the time. During 20th century, sub-second dial stands in front of fashion trend. Even though the exquisite and small case attracted many fans, it had some difficult in time reading. The first one tried to break the tradition was Panerai. They recommend a 44mm big but sample wristwatch. In fact, Panerai had manufactured wristwatches for Italian Navy since 1930s. Luminor Flyback chronograph, Radiomir 1/8 second wristwatch and Luminor Arktos double time zone wristwatches adopted big case design. The simple dial and complicated mechanical function were very different from the traditional watches with small dial. Actually, Panerai’s creative design affected massive brands’ product designs and customers’ purchasing choice. Otherwise, metal and titanium were commonly adopted in watch making, so watch manufactures changed watch’s designs.

At that time, many brands affected by Panerai’s design more or less. Audemars Piguet recommended a Lady’s Royal Oak edition and Royal Oak Offshore edition. One was a sport watch with sparkle diamonds, the other was the one added more sport elements basic on Royal Oak watch. They shared a common ground that the size was bigger much than people used to wear. And then, Baume & Mercier recommended Riviera XXL chronograph, as the title indicted, this watch kept bezel’s specialists and the size was much bigger. Otherwise, Girard Perregaux, Montblanc, TAG Heuer and many other famous brands recommended sport watches with big case during this period.

As fashion trend changed, watch designers added creative inspiration into traditional style. Jaeger Lecoultre recommended Master Compressor Extreme World Chronograph Collection in 1958 and MemovoxPolaris Collection in 1965. The design and functions of chronograph attracted athletes’ attentions successfully. Automobile industry was a very important inspiration source for watch design and making. Some watch factory tried to cooperate with other sport brands in early times. Jaeger Lecoultre cooperated with Aston Martin under such a trend. In 1965, the Memovox Polaris design appeared on Aston Martin’s instrument board. Then in 1966, Jaeger Lecoultre recommended an Amvox 1 Alarm Wristwatch with DB9 roadster. As Amvox1 R Alarm wristwatch got great effect, Jaeger Lecoultre turned to French Le Mans competitions. In the following year, it designed functional watches for the competitors. As so, roadster combines with luxury watch together. Today, there are many watch manufactures cooperate with automobile manufactures to recommend sport style watches. And it is a very good business decision.
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